Diesel watches are powerful, bold statement pieces that don't mess about. Packed with street-smart technological features, each Diesel watch has its own distinct style with the signature Diesel attitude that says I know what I want and I know how to get it. Expressive, edgy and eye-catching, a Diesel watch takes a stand and dares to be different while maintaining a luxury edge over other street styles. Diesel is an iconic lifestyle brand that has been offering a range of stylish premium casual-wear since 1978. The pioneering Diesel brand is known for passion, creativity and individuality and Diesel watches are no exception.