Sponsors including Casio, TW Steel and TAG Heuer are looking forward to the British Grand Prix, due to be held this weekend at legendary racetrack Silverstone.
The race, held at a former Royal Air Force World War II bomber base attracts more than 300,000 visitors each year.
For the Red Bull team, the race is practically a local one with the home garage and facilities based in nearby Milton Keynes.
Rival Lotus F1 are based around 25 miles away in Enstone, Oxfordshire. With this level of home advantage to both teams all eyes are on Romain Grosjean and current world champion and Casio watches fan. Sebastian Vettel.
The comfort of a home track also allows mechanics to carry out upgrades to their cars. One team rumoured to have made modifications has been the Surrey based Mclaren team featuring TAG Heuer wearing drivers Lewis Hamilton and his fellow Brit Jenson Button.
The race can be seen live on BBC2 on Sunday afternoon.