The Watch Hut has opened a new ‘bricks and mortar’ store in London’s prestigious Covent Garden. The opening of the store, near to the Royal Opera House marks the first time that the brand has operated a store within the UK’s capital city.

Located on Long Acre and offering more than 120 of the world’s favourite brands, The opening of the new branch is a result of the popular retailer becoming part of the DM London Group. The Watch Hut branding will now encompass the designer and fashion watches offered by the enlarged company, both online at www.thewatchhut.co.uk, in-store and in a number of department store concessions throughout the United Kingdom.

Brands available from the company include popular ranges such as Casio, Citizen, Gucci, Tag Heuer and Tissot. A number of new brands including Chanel, Nixon and Toy watches will launch both in-store and online over the coming weeks expanding the existing line.