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TAG Heuer and Audi at Le Mans

This year’s Le Mans 24 Hour race is set to take place on 11th and 12th June. One of the major competitors in the race this year will be Audi, who have a major partnership with TAG Heuer watches.

The race has been held since 1923 but still has an air of being constructed at short notice. The track has retained its character of being a temporary construction: the circuit uses a part of the permanent race track owned by supercar legends Bugatti, while the largest part of the race is run on public roads, which are closed-off for the race.

TAG Heuer watches' association with the race goes back to the 1971 movie 'Le Mans', featuring movie legend Steve McQueen. In the film, racing enthusiast McQueen – who had designed racing seats and had won a similar race, the 12 Hours of Sebring, in real life – plays racing driver Michael Delaney. He is frequently seen at the wheel with a visible TAG Heuer Monaco, released by TAG Heuer watches in honour of the Monaco Grand Prix Formula 1 race.

This year, as well as competing in the race, Audi are also supplying the track safety cars.

For more information on the Le Mans 24 Hour, check back with The Watch Hut.

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