Email Updates

Be first in line for all
of the latest products,
offers and trends.

Please contact us if you have problems seeing this image
Share Pullout
Sales & Service 01384 721 555
Swatch Unveils Brand New SISTEM 51

At this year's Basel World Swatch unveiled the SISTEM 51 a brand new automatic watch they hope will revolutionise the world of watches like the original Swatch did back in 1983. The SISTEM 51 features the world’s first Swiss mechanical movement which is assembled through an automated process enabling it to be mass produced. Usually watches with mechanical movements have to be assembled by hand for exact precision which contributes to the hefty price tags.

Swatch

However by managing to reduce the componants to just 51 Swatch have made it easy for the watches to be assembled by machine. The case is made from a copper, nickel and zinc alloy case which is also anti-magnetic. This means that the central movement inside never needs adjusting and  all the components connect to a single screw which results in less wear and tear over time. This means that in theory the SISTEM 51 is a watch that never needs maintance. This belief that the watch can last a life time is hopefully true as the case is hermetically sealed to keep the mechanics working smoothly. Which means it can not be opened to get inside. While Swatch have yet to set a retail price they hope it can retail for just a few hundred pounds. It will also be customised with bright colours and watch face designs inline with the rest of the Swatch line.

Related news articles

Swatch Group has announced who will take on the position of head of the board of directors, following uncertainty about who would succeed the company's late founder.

Read More

Summer is the season where colour comes out to play, something that should be reflected by ALL parts of one's wardrobe.

Read More

A new series of colourful watches from Swatch provide the perfect potential gifts 'for him' just in time for Christmas.

Read More

Swatch Group is off to a good start in 2011 after learning that 2010 saw record sales of their watches. Swatch Group, who manufacture top watch brands including Omega, Tissot and Swatch.

Read More