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Following months of speculation, an official announcement was made late last week confirming Daniel Craig would appear as James Bond for the third time in a new instalment of the hugely popular spy franchise.

OMEGA watches ambassador Craig will star as iconic secret agent 007 in the new film ‘Skyfall’, which is the first Bond film since 2008’s ‘Quantum of Solace’.

Produced by Eon Productions for MGM and Columbia Pictures, ‘Skyfall’ will be the twenty-third official James Bond feature. Helmed by Oscar-winning ‘American Beauty’ director Sam Mendes, the film is due to premiere in London on 26 October 2012.

Further details about the film were announced at a press conference in the UK capital on 03 November 2012. New cast members include Ralph Fiennes, Albert Finney, Naomie Harris and Javier Bardem as the film’s main villain. Dame Judi Dench will reprise her role as Bond’s superior, M.

The film will be part of year-long celebrations marking the 50th anniversary of the first Bond film ‘Dr. No’ (which saw Sean Connery take on the role for the first time) and the franchise as a whole.

The film, which is not a strict adaptation of any existing Ian Fleming source material, will shoot in Shanghai and London among other locations.

Since 2010, Craig has been a dedicated OMEGA watches brand ambassador, working closely with the Swiss watch brand in its support of ORBIS International and its high-quality eye care delivered to patients in the world’s most remote regions. This winter, he will be seen in David Fincher’s cinematic adaptation of ‘The Girl with the Dragon Tattoo’.

Craig’s fictional guise of Bond is also connected to the watch brand, with OMEGA Seamasters regularly making appearances in the movie franchise since 1995. Craig himself wore a Seamaster Planet Ocean watch in his most recent outing in ‘Quantum of Solace’.

Dress to kill like Bond in OMEGA watches from the Watch Hut.

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