Lady Gaga continued on her quest to become the world’s biggest pop star by dominating last night’s MTV EMA Awards.
The singer and fashion icon, real name Stefani Germanotta, scooped four awards at the awards show in Belfast, which was co-sponsored by Swatch watches.
Gaga was honoured with Best Song, Best Video, Best Female and Biggest Fans at the ceremony, held at the city’s Odyssey Arena.
Gaga, who has previously worn Casio on her wrist in videos including ‘Lovegame’ and ‘Eh Eh (Nothing Else I Can Say)’, also performed new single ‘Marry the Night’ while chained to a replica of the moon. Needless to say, several costume changes were employed throughout the evening.
Watch fans may also be interested to know Thomas Sabo ambassador Katy Perry won Best Live Act and Casio fan Justin Bieber claimed two awards, as did Bruno Mars who has previously worn OMEGA in a fashion shoot for the esteemed GQ magazine.
Meanwhile, UK starlet Jessie J proved a showstopper when busting out of a safe for a rendition of her hit ‘Price Tag’ before leading a tribute to the late Amy Winehouse. Jessie wore four separate Swatch New Gents models in a recent music video, making her a perfect choice as performer and guest.
was one of four main event sponsors for the annual awards show, this year hosted by Selena Gomez on Sunday 06 November. The watch brand also set the tone for the evening’s action by presenting the official pre-show red carpet.
Put a bit of colour into your Christmas this year with Swatch.