It's always been a show that the Watch Hut and sister site the Jewel Hut have kept an eye on, and 'The X Factor' has once again impressed us with an impressive taste in accessories.
The most recent Saturday night live show saw semi-finalist Marcus Collins wear a stylish Guess gents watch
during one of two performances.
Collins completed his leather-aided rock star look with a Guess Vessel watch, a leather strap model with rose gold case.
While his vocal performance wowed the judges, fashion fans would have immediately clocked the smart yet sexy wristwatch during Collins's rendition of Wham's 'I'm Your Man'. Later, Collins toned down the look for a performance of Stevie Wonder's 'Lately'.
Over the past couple of years, a number of the Watch Hut's most popular brands have been worn on the wrists of contestants and guest stars.
Just two weeks remain of the ever-popular TV singing contest, and should Marcus get through next week's semi-final, he'll have a one-in-three chance of being named this year's winner. Little Mix, Mischa B and Amelia Lily will be battling it out with him for the title.
Over the remaining two weeks, look out for appearances from Guess watches
and any other fashionable brands available at the Watch Hut.