Established over 70 years ago, the Timex watches brand name traces its history back to 1857 and the foundation of the Waterbury Clock Company of Waterbury, Connecticut. The area in the state’s Naugatuck Valley was home to so many timepiece manufacturers that it became known as ‘The Switzerland of America.
The real story of Timex watches begins with the formation of the US Time corporation which rejuvenated the watch industry within the USA. Following the Second World War the company added an X to the end of its name in an attempt to indicate its “x-ceptional” quality. This was driven home by a series of advertising campaigns that used the tag line “Takes a Licking and keeps on Ticking" The Timex Watches slogan quickly became an international recognised advertising slogan. The commercials also featured a range of high adrenaline athletes that included high divers, water skiers, a dolphin, dishwashers, jackhammers; paint mixers and the propeller of an outboard motor, all torturing the company’s products to prove the sturdiness of the construction.
Timex watches - Indiglo and Ironman
The 1970’s brought with it a re-evaluation of watch styles as the world moved towards quartz movements and digital watches. Timex watches moved with the times by introducing a number of innovative watches. The most successful model from the time was the Ironman series which is still in production today. The company’s sponsorship of the Hawaii Ironman Triathlon inspired the name.
Technological advancement is at the core of Timex watches. From its original models, which improved the reliability (and lowered the rate of failure) by reducing the number of parts in each timepiece compared to traditional mechanisms, through to the late 1990’s where Timex watches unveiled a number of products that could interface with early Window’s based PC’s, technology is at the forefront of the designs.
The most important development in recent years has been the Indiglo night-light. Found on many models in the range, the Indiglo system is a battery powered method of illumination that works on a principle called electroluminescence, the conversion of electricity directly into light.
Today, Timex Watches holds the distinction of being the most recognized watch brand in America and has offices in more than 80 countries around the world ensuring innovative products are easily accessible to virtually everyone. With attention to style and quality coupled with inventive marketing, you can expect continuing innovations from Timex Watches for years to come.