“Takes a Licking and keeps on Ticking" became the company’s international recognised advertising slogan. The commercials also featured a range of high adrenaline athletes that included high divers, water skiers, a dolphin, dishwashers, jackhammers; paint mixers and the propeller of an outboard motor, all torturing the company’s products to prove the sturdiness of the construction.

Timex - Indiglo and Ironman

The 1970’s brought with it a re-evaluation of watch styles as the world moved towards quartz movements and digital watches. Timex moved with the times introducing a number of innovative watches. The most successful, and still produced, are the Ironman series. The company’s sponsorship of the Hawaii Ironman Triathlon inspired the name.

Technology is at the core of Timex watches. From its original models, where lowering the number of parts in each timepiece lowered the rate of failures compared to traditional mechanism, through to the late 1990’s where Timex watches unveiled a number of products that could interface with early Window’s based PC’s, technology is at the forefront of the designs.

The most important development in recent years is the Indiglo night-light. Found on many models in the range, the Indiglo system is a battery based illumination that works on a principle called electroluminescence, the conversion of electricity directly into light.

Today the group holds the distinction of being the most recognized watch brand in America and has offices in more than 80 countries around the world ensuring innovative products are easily accessible to virtually everyone. With attention to style and quality coupled with inventive marketing, you can expect continuing innovations for years to come.