It has gradually become known as a designer brand that infused all of its range with a twist. The challenge of starting with one single store, and with a meagre advertising budget caused the company to look at other ways of promotion. The phenomenal growth of the company is down to the buzz created by its quality clothing and wide range of accessories.

The first store launched in Glasgow in 1987 with other stores opening throughout the nation. However, it was amongst the bustle of London that the company made its mark, and it is the name of that city that now adorns all of the company’s merchandise alongside its recent promotional claim that it is “no ordinary designer”.

The designer label is revered for its quirky sense of style and fun. It has given away Paxo stuffing at Christmas, cans of chocolate bunny hotpot for Easter, and even special world-cup football cards during the 2006 tournament. In spite of all these high-jinx, it remains one of the only brands built into an international designer label without an advertising campaign.

The Ted Baker watches range has extended away from its original male focus and now offers many models for women. The timepieces feature high-quality precision quartz movements, guaranteeing that you will never miss that important appointment. These Ted Baker watches are the ideal accompaniment to a night out and are designed to complete and complement the smart casual/designer look of the main brand whilst maintaining a dressy and stylish edge.

The watches remain identifiable next to other fashion watch collections thanks to subtle modern twists applied to classic designs they maintain a clear, unswerving focus on the quality of every watch produced.