TAG Heuer Monaco watches are, in terms of design, the most iconic watches created by the Swiss watch manufacturer. In 1969, the very first TAG Heuer Monaco was also the world’s very first square-cased, water resistant, automatic chronograph watch.

Worn by everyone from Steve McQueen to Cheryl Cole, the TAG Heuer Monaco watch continues to represent the classic character of TAG Heuer. With new models introduced regularly to keep alive the spirit of the original masterpiece worn by McQueen in ‘Le Mans’, the TAG Heuer Monaco heritage continues to impress with its authentic and timeless style.