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Conceived in 1982, Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches. Since then, the original plastic cased watches have become so popular a fashion accessory that various ranges, including the Swatch Irony (metal cased watches) and Swatch Skin (an ultra thin Swatch watch) have since been introduced.
Blending bright colours and colourful patterns and designs, Swatch watches are a sure way to get noticed. Mainstream Swatch watches fashion statements came about in the rising hip-hop scene of the 1980s with the introduction of various coloured and interchangeable watch faces and wrist bands. Today, Swatch watches retain their fashionable reputation amongst the old and young, with the release of trendy new designs year on year keeping Swatch fans happy.
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