The brand launched in 1966 initially offering a collection of Russian manufactured mechanical watches. The early watches marketed by the company were manufactured by the same factory that produced the watch worn by the first man in space, Yuri Gagarin. From these technology driven originals the brand has always upheld the tradition of high-quality manufacturing.

Sekonda watches - staying at the forefront of style for over 50 years

With extensive marketing support and superb customer service, the company quickly became a household name and since then the company has been at the forefront of innovation in the watch market introducing innovative and fashionable styles from around the globe.

The new lines included ranges such as Party Time, which comes in a rainbow of colours and heavily features precious stones in the bezel. These watches are the ultimate accessory for those fun nights out with the girls. Also available is the Xpose range. These functional unisex watches are geared towards people living an active lifestyle and feature an attractive fabric watch strap.

The period since 1998 has been one of rapid change with the introduction of numerous fashion brands. With many years of experience in watches, the Sekonda watches team turned their expertise to the fashion arena and developed new ranges to sit alongside their longstanding models. The company also maintained stringent quality control of all Sekonda watches and those under the associated brand names. Quality has never been sacrificed due to commercial pressure.

By bringing high-quality watches with top-quality movements, strict manufacturing specifications, rigorous testing and quality control together, the watch brand has continued to grow to become the UK's biggest and best-known watch brand.