The police ideal also wanted to ensure that people look their best in the clothing and accessories. It is little wonder that the company was born in the years of yuppies and women managers in a uniform of tailored suits, of health consciousness and the handcuffs of a cultivating a professional personal image.

The company began to grow in importance in the early 1990’s as sunglasses moved from being a simple accessory to a fashion statement. The company’s design cell began to impose their symbols and logos on the growing range of merchandise available.

In 2003, with the brand development well underway, Police watches turned its attention to wristwatches. As success built, the company worked undercover to challenge the social norms of the times and brought an innovative and unique design that was also contemporary to the times. Drawing an influence for street fashion and the looks popularised by those off-catwalk, the Police watches asserts the authentically glamorous nature of its creations.

With a concentration on providing watches for everyone who lives a cosmopolitan lifestyle particularly for trendy, non-conformist, and offbeat individuals, these are not identikit watches. If you fit, the description there is a Police timepiece for you.