Since its foundation, Tissot has created watches for women. They started as pieces of jewellery. Then, the brand produced bracelet watches in 1911, which were first for women. Against popular opinion that they were indifferent to technical features, in 1945, they presented automatic timepieces for ladies. In 1999, Tissot created the first collection for women by a woman that introduced the “T” identity into the watches. Today, its Tissot T-Lady collection offers a diverse range of products dedicated to them and only them.