The wearers of Ice-Watch watches live their lives on the edge. The Belgian watchmaker represents the new cutting edge of street fashion as found in the main highways and byways of the world. It is a fresh, innovative design offering an alternative and affordable fashion watch from the bustling heart of Europe.
Ice-Watch - a timepiece to be seen with
The ice cool nature of the brand has led to it being worn by some of today’s hippest music stars such as girl band The Saturdays, DJ and remix master David Guetta and the US rapper Flo Rida. Attitude in design and a high quality build means that this watch brand is definitely more than the sum of its parts. Produced in bold and bright colours, these timepieces look great on any wrist and make your unique and personal stand out from the milling crowd.
The tough rubber encased timepieces are also a sporting favourite – these fashion watches are the watch of choice for professional cyclists such as Phillipe Gilbert of the Omegapharma Lotto racing team amongst a multitude of professional and amateur cyclists. The company also flaunts its sporting credentials as a partner of the German Bundesliga champions Borussia Dortmund, one of the most successful teams in the hyper-competitive German football league, The Bundesliga
But it is in the world of fashion and celebrity where these watches really excel. The simply executed yet eye-catching approach to colourful watches is causing a stir in the world of fashion as it receiving wall to wall coverage in the fashion press around the world for their vivid designs. The company's products are also regularly featured in many cool French films and other great examples of artistic European Cinema.
The brand was created in 2007 by its founders Jean-Pierre Lutgen, Polly Yu & Christy So. The collection features a rainbow of colours and even a transparent strap. There is a focus on green, blue, yellow and pink, but there is a wide choice of designs to suit every fashion colour scheme including the chic and popular models produced in rose gold tinted steel
Although Ice-Watch Watches make a major fashion statemente, above all, people buy their choice of watch as a timing device. Here, Ice-Watch watches offer a range of functions including chronograph and timing facilities alongside their traditional timekeeping facilities.
These functions are carried out seamlessly by a high precision battery operated quartz movement that ensures that the time remains accurate without requiring the watch to be either wound or worn continuously.