Worn by some of today’s hippest music stars such as girl band The Saturdays, David Guetta and Flo Rida, this watch brand is definitely more than the sum of its parts. Bold and bright, these timepieces look great on any wrist and make you stand out from the crowd.

The timepieces are also a sporting favourite – these fashion timepieces are the watch of choice for professional cyclists such as Phillipe Gilbert of the Omegapharma Lotto racing team. The company is also a partner of German Bundesliga champions Borussia Dortmund, one of the most successful teams in the hyper-competitive German football league.

But it is in the world of fashion and celebrity where these watches really excel. The simple yet eye-catching approach to colourful watches is causing a stir, receiving wall to wall coverage in the fashion press around the world for their vivid designs. The company's products are also regularly featured in many cool French films and other great examples of European Cinema.

The Ice-Watch brand was created in 2007 by its founders Jean-Pierre Lutgen, Polly Yu & Christy So. The collection features a rainbow of colours and even a transparent strap. There is a focus on green, blue, yellow and pink, but there is a wide choice to suit every fashion colour scheme including rose gold. Ice-Watch offer a range of functions including chronograph and timing facilities alongside their traditional timekeeping facilities.