The unique urban look of Diesel watches are the perfect way to make a style statement. The famous brand is continually leading the way with fresh innovative styles and this range of timepieces are a must-have fashion accessory.
ABOUT DIESEL WATCHES
The Diesel Watches brand was born more than 30 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as a full range of accessories. The range of mens and ladies watches carry over that strong brand identity, creating a bold and stylish array of wristwatches for those with a passion for fashion.
When Renzo Rosso founded the company behind Diesel Watches in 1978, he wanted it to be a leader in the world of fashion. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend-following then typical of the fashion industry.
He gave his open-minded new designers a broad brush to invent their own stylistic trends, hoping this freedom could create a dynamic and imaginative line of clothing. The resulting designs proved perfect for people who follow their own independent path in life. It is for this reason that the fashion house quickly became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product across both its fashion and accessories including Diesel Watches.
This unique and fresh spin has enabled Diesel watches to produce timepieces that combine a contemporary urban edge with an offbeat industrial feel.
The company has had many historical moments during its more than 30 years at the cutting edge of style. These have included its international expansion in 1991 and the opening of the first flagship store on New York City's Lexington Avenue in 1996. This store stocked the full product range including Diesel Watches. Throughout their growth what has remained at the core is the ability to produce original and vital clothing and fashion accessories, not least the fashionable line of Diesel watches.