Brand Directory
 

Accurist

Adidas

Breil

Casio

Citizen

Guess

Seiko

Tissot

In 1946, working from premises in St John Street in London's Clerkenwell district, Asher and Rebecca Loftus
established Accurist watches with the intention of creating a brand name of lasting value.  Asher Loftus used
to trail the country top to bottom selling his watches, he used to visit my grandmother twice a year with his l
ateset mechanical master pieces. The Accurist name was actually originally thought up by Rebecca Loftus as
a name that would indicate to customers that the time piece on your wrist is accurate, hence Accu(accurate)
Rist(wirst). Like much of the competition at that time, Accurist watches were made entirely from Swiss
components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped
establish our reputation for value.

Accurist watches became the first watch company to actively promote the 21 JEWEL lever-movement and
Accurist 21 JEWELS became the Company slogan setting a standard in watches that was later to be followed
by many of our competitors. In an effort to increase market share and to position Accurist as a national brand
in a somewhat conservative market place, Accurist broke out of the traditional watch advertising mould by
producing a T.V. Campaign which was aired regularly on "Sunday Night at the London Palladium",
probably the most widely viewed television program of its day.

The carefully chosen collection of Accurist watches are designed for every day use at a very reasonable price.

Watch Brand Details :
• Style – Classic & Sport
• Gender – Avalaible for male and female
• Target Consumer – Traditional customer from varying age groups
• Guarantee – 3 year manufacturers warranty 

 
adidas watches has a clear mission – “to be the leading sports watch
brand in the world”. To accomplish this mission, the brand comprises
two divisions that reflect two distinct market segments:

Sport Performance Watches and Sport Style Watches.

Product and marketing initiatives at adidas primarily focus on five
global priorities, which are expected to generate over 80 % of the
brand’s top-line growth until 2010: running, football, basketball,
training and Originals. The adidas brand attitude “impossible is nothing”
drives all brand communication initiatives and helps strengthen the brand’s
bond with consumers. With a well-defined and segmented distribution
approach and a premium-price strategy, adidas clearly
positions itself as a top-notch brand in all markets.

Sport Performance
The adidas Sport Performance watch has one guiding principle:
to equip all athletes to achieve their own impossible.

While adidas is proud to support athletes in all sports,
the Sport Performance division is mainly focused on
four key categories: running, football, basketball and training.

Sport Style
The adidas Sport Style division is a leading supplier of authentic sports
lifestyle products offering cutting-edge
sports fashion products to
fashion-forward consumers.

Watch Brand Details :

• Style – Sport
• Gender – Avalaible for male and female
• Target Consumer – Fashion conscious
sportsperson from any age group
• Guarantee – 2 year manufacturers warranty 

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Watches by Breil  boast a hybrid of quality engineering with a high fashion twist, and it was these
features that bought the Breil watch brand an immediate cult following. However, it was not until
the accession in 1995 of Marcello and Simone, grandsons of Innocente Binda, that the
Breil watches brand really took off.

Breil watches were in a perfect position to capitalise on the changing face of the watch industry.
The Swiss timepiece, although renowned for its accuracy, lacked the polish of the burgeoning
fashion pack that was demanded, whilst fashion houses often produced watches
of inferior quality. It was here that Breil watches wholly succeeded.

The Breil watches advertising campaign that hit Italy the summer of 1995 was based on the headline:
‘Take Anything But My Breil'.  This featured large Breil watches modelled on ‘Super Models'
that would normally only be worn by men. The unisex soul of the collection embodies the Breil watches
brand character and values: strength and sensuality.

The styling of Breil Watches is undeniably modern and Italian - chunky yet sleek, with a whole range
of features on many Breil watch models including: chronographs, dual time, and water resistance to
a variety of depths. Citizen watches similarly offer an array of functions teamed with outstanding
design as with Gents Breil watches.

Watch Brand Details :

• Style – Fashion
• Gender – Avalaible for gents and ladies
• Target Consumer – Fashion conscious individual
• Guarantee – 2 year manufacturers warranty

Casio is a world wide renowned company in the electronics industry.
Casio are probably most well known for there development in casio calculators and during the 80’s
almost every child in the UK used a casio calculator at school. In 1974 Casio began manufacturing
casio watches with the first models been very basic looking water resistant digital watches.
They were the first company to produce a watch with a built in calculator which was
revolutionary at the time.

Today casio watches have one of the largest collections of advanced technology watches available on the high street.
These watches include radio controlled watches known as the the Casio Wave Ceptor range,
G Shock watches which are shock proof and water resiatant to 200m and Pathfinder Casio Watches
which have an array of functions including digital compass, depth guage, baramoter, thereometer.

Casio Waveceptor Watches - If Wave Ceptor Casio Watches incorporate a time calibration antenna that
coordinates time and date directly from the Fort Collins, Colorado transmitter within a 2,000 mile radius.
This technologically advanced function systematically receives data several times during each 24-hour
period. Select models also incorporate a 5 motor system, which allows Wave Ceptor watches to combine
a traditional analog look with Atomic technology

Casio G-Shock Watches - In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered
the notion that a watch is a fragile piece of jewellery that needs to be handled with care, and was the result
of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection
design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected
by strong impacts or shaking. Its practicality was immediately recognized, and its unique look,
which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s.
The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology, and new materials
for even better durability. By always employing the latest technology, and continuing to transcend conventional
thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product. Also associated
this range is the Casio Baby G Watches.

The Watch Hut are official Casio retailers and you can find a broad range of
Casio watches in a selection of our stores across the UK.

Watch Brand Details :
• Style – Sport
• Gender – Avalaible for male and female
• Target Consumer – Young customer with a sporting persuasion
• Guarantee – 2 year manufacturers warranty

The company was established in 1924. The founding fathers selected the
name Citizen so it would be “Close to the Hearts of People Everywhere” and
soon after adopted the company’s formal name, Citizen Watch Company.

During the last seventy-five years Citizen Watches has
expanded its business throughout the world and has achieved
recognition as a global brand. The past twenty-five year period has
coincided with the company’s dramatic rise to its current position as
the worlds largest watchmaker, a distinction Citizen Watches
has held every year since 1986.

Beyond sheer size, Citizen Watch Corporation is also recognized as
a worldwide leader in advanced technology. From the world’s
slimmest LCD watch to the first voice recognition watch and the
world’s first Citizen Professional Dive watch with an electronic
depth sensor, Citizen’s record of “world firsts” is unmatched.
 
More recently, Citizen Watches has staked out a
new position as the leader in Ecologically Friendly
timekeeping with its Citizen Eco-Drive collection
of light powered watches. With models ranging
from dress models to sports models to
professional diver’s watches,
Citizen Eco-Drive runs continuously in any
kind of natural or artificial light for a
lifetime of use. Fueled by light,
it never needs a battery.

Watch Brand Details :

• Style – Classic & Sport
• Gender – Avalaible for male and female
• Target Consumer – Traditional customer
from varying age groups
• Guarantee – 5 year manufacturers warranty 






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Since being established in 1881, Seiko has contributed
to society with one revolutionary product after another
- starting with the production of Japan’s first wristwatch
in 1913 and including the creation of the world’s first
quartz watch in 1969.

Seiko watches has also been the official timekeeper at many
international sporting events since the Tokyo Olympic
Games in 1964. Seiko has been privileged to share
moments of tremendous excitement with athletes
and spectators worldwide.

Innovation and Refinement is the guiding
vision for Seiko’s development teams. On
three platforms, quartz, Kinetic and Spring Drive,
Seiko continues to explore new possibilities in
functions, forms and design – the future is only just beginning.
 
Seiko has also been the official timekeeper
at many international sporting events since
the Tokyo Olympic Games in 1964. Seiko has
been privileged to share moments of
tremendous excitement with athletes
and spectators worldwide.

Today, while watches remain the heart of Seiko’s
business, its technological expertise in micro-engineering,
metallurgy and mechatronics has caused the company to
expand into many diverse fields including camera components, other precision instruments, eyeglasses, jewelry,
as well as sports and toiletry products.

Watch Brand Details :
• Style – Sport
• Gender – Avalaible for gents and ladies
• Target Consumer – Sporty outdoor customer from varying age groups
• Guarantee – 2 year manufacturers warranty 

Founded in 1853, Tissot watches proudly display the
Swiss flag at the heart of the Tissot logo.
The ‘T' of Tissot watches represents Tradition,
Technology and Trend. Tissot watches combine
this ingeniously alongside the Swiss flag to form
a central sign reflecting Tissot watches philosophy
of giving their customers more.

All Tissot watches are made in Switzerland in the
cradle of the Watch making industry. Tissot watches
have always played a dynamic role at a local as well
as at the national Swiss level. Tissot watches are based
in Le Locle in Switzerland, and present in more than 150
countries around the world, Tissot watches have been,
since 1985, members of the Swatch Group -
the biggest watch producer and distributor in the world.

Innovators by Tradition. Embodies over 150 years of innovation
and Swiss watch-making tradition. Tissot is a world leader in
the traditional Swiss watch segment, and its mission is to offer
to a wide public a range of high quality timepieces at an affordable price.
 
Based in Le Locle, Switzerland and present in more than 150
countries around the world, Tissot has been a member
of the Swatch Group, the biggest watch producer
and distributor in the world, since 1983.

Watch Brand Details :

• Style – Sport
• Gender – Avalaible for gents and ladies
• Target Consumer – Sporty outdoor customer
from varying age groups
• Guarantee – 2 year manufacturers warranty 

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