Cupid's sharpening his arrows, the shops are filled with heart-shaped sweets and there's another Fifty Shades of… movie about to hit the big screen - it can only mean one thing. Valentine's Day is almost here, and it's the perfect opportunity to show that special guy or girl just how much you care.

A carefully selected watch makes for a fantastic Valentine's Day gift as it can be treasured forever, unlike a dozen red roses or a box of chocolates. We've handpicked eight beautiful timepieces for men and women from our collection that we believe will be love at first sight for your other half.

With brands including Gucci, Guess, and Frederique Constant, these watches will set pulses racing and hearts a fluttering come February 14^th.

Valentine's Day watches for him

Unisex Welder Moody 38mm chronograph (RRP £225)

The Welder Moody watch (RRP £225) is unique; it's the first watch to feature photochromic glass, allowing it to change shade depending upon the colour reflecting from your outfit and the angle of the light.

On this WRC103 model, this chameleon-like quality is complemented with a rich burgundy leather strap, red dial, and fluorescent blue hour markers. The rose gold-plated case completes this luxurious looking watch that can be worn by both men and women. Not a fan of the colour combination? There are loads more to explore in the Moody range.

Men's Frederique Constant Worldtimer automatic watch (£3,550)

Once you've given him a Swiss-made watch, there's no turning back time - everything else will feel second best. Especially in the case of this handsome Worldtimer (£3,550) from Frederique Constant. Crafted in the watch capital of the world, this meticulously designed dress watch is styled with a brown alligator leather strap and roman numerals, yet has a modern appeal thanks to the rose-coloured case.

As a world-timer watch, he can see the time in any of 24 zones at the push of a button; the rim around the special 24-hour dial and the hour hand shift to show local time around the globe. The perfect occasion piece, this remarkable watch is built to last and can be marvelled for a lifetime and passed down the generations.

Men's Emporio Armani ceramic chronograph (£292)

This ceramic chronograph (RRP £292) from Emporio Armani will go down a storm with the man who has an eye for fashion labels. From its oily-black ceramic bracelet to its clean and clear monochrome dial, every inch oozes class. Simple and attractive, it's a safe choice on Valentine's.

Men's Hamilton Jazzmaster Open Heart automatic watch (£625)

Even the man who has it all can find a place for this distinctive Jazzmaster Open Heart watch (£625) from the legendary Hamilton stable. The chocolate brown leather strap has a crocodile finish for a vintage touch, while the brushed, silver tone dial looks very contemporary, with its exposed design revealing the complex inner-workings. An ultra-smart watch that was designed to draw compliments.

Valentine's Day watches for her

Unisex Guess Exclusive Connect Android Wear watch (£279)

Fashion and fitness rarely come together so harmoniously as they do with this striking black and gold smartwatch (£279) from Guess. At first glance, it looks like a classic high-fashion watch with its opulent black and gold colour scheme, but closer inspection reveals that this beauty has brains too, and can count steps and calories as well a host of other special features which can be unlocked via its mobile app.

Ladies' Movado Rondiro watch (£595)

If you can't decide between a watch or a bracelet, the stunning Movado Rondiro watch (£595) may be the one for your love. Its stark simplicity is typical of Movado, whose futuristic designs do nothing to suggest this brand has been around since 1881. The slimline rose tone bracelet is perfectly elegant, and set off nicely by the jet-black dial.

Ladies' Salvatore Ferragamo Cuore Diamond watch (RRP £1,290, our price £999)

Looking for something a little more unusual? This ladies' Salvatore Ferragamo Cuore Diamond watch (RRP £1,290, our price £999) is a luxury gift from the gods, and unlike any other watch out there.

Decorated with a pretty gold heart which beats once per second while its two halves separate and reunite, the dial is also blessed with 40 shimmering, genuine diamonds. Completed with a gorgeous purple leather strap, this Swiss beauty would really catch her eye on Valentine's Day.

Ladies Gucci G-Timeless Slim moonphase watch (RRP £1,070)

Melt her heart this Valentine's Day with this cute but quirky Moonphase watch (RRP £1,070) from Gucci. The deep space black dial is covered with an array of shooting stars and planets as well as a rose toned heart. The centrepiece comes in the shape of the bubblegum pink moonphase, which is complemented by the unusual pink leather strap.

Not fallen head over heels with the watches featured here today? Don't worry. The expansive Watch Hut collection for women and men, where you'll find thousands of designs from the world's leading timepiece specialists, is waiting to be explored.