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Accurist Watches the Official Timekeeper of Greenwich Meantime
In 1946, working from premises in St John Street in London's Clerkenwell district, Asher and Rebecca Loftus established Accurist watches with the intention of creating a brand name of lasting value. Asher Loftus used to trail the country top to bottom selling his watches, he used to visit my grandmother twice a year with his lateset mechanical master pieces. The Accurist name was actually originally thought up by Rebecca Loftus as a name that would indicate to customers that the time piece on your wrist is accurate, hence Accu(accurate) Rist(wirst). Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish our reputation for value.
Accurist watches became the first watch company to actively promote the 21 JEWEL lever-movement and Accurist 21 JEWELS became the Company slogan setting a standard in watches that was later to be followed by many of our competitors. In an effort to increase market share and to position Accurist as a national brand in a somewhat conservative market place, Accurist broke out of the traditional watch advertising mould by producing a T.V. Campaign which was aired regularly on "Sunday Night at the London Palladium", probably the most widely viewed television program of its day.
However, a watch was still seen to be a 'once in a lifetime' purchase - Accurist set out to change this by introducing fashion into watches. Richard Loftus, fresh out of University, created a range of watches that was to revolutionise the watch market worldwide. Soon Accurist's "Old England" watches were seen on the wrists of the famous and fashionable: - Princess Anne, The Beatles and Twiggy were amongst the millions worldwide who wore the large brightly coloured watches that became synonymous with the mini skirt, Carnaby Street and London of the swinging 60's.
The carefully chosen collection of Accurist watches are designed for every day use at a very reasonable price.
Accurist All Terrain Watches - durable, solid and high quality timepieces from Accurist. Assembled with stainless steel, they are available with either a bracelet, canvas or leather strap. All models feature a water resistance to 100 meters, luminous markers and hands and a non reflective glass.
Accurist Gold Watches - come with the official 5 year guarantee. Accurist has established a new level of excellence as bracelets are of solid construction and strength.. Accurist is one of the leading producers of gold watches in the market today.
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