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To sporting icons such as tennis champion Kim Clijsters, the moment of sporting success is priceless, but time itself is a fleeting commodity best measured by a precision engineered instrument. Kim chooses Citizen watches.
Established in Tokyo in 1918, Citizen watches represent a substantial part of the finely crafted Japanese wristwatch manufacturing tradition. For over 90 years, the business has grown significantly to achieve the global recognition it currently enjoys. It has been the world’s largest watchmaker since 1986.
Citizen Watches - A Talent for Technology
Citizen watches have developed a number of products that lead within the field. From the world’s slimmest LCD model to wristwatches that operate using voice recognition, the company is consistently first in showcasing important technological advancements that ensure they remain 'Close to the Hearts of People Everywhere'.
The most famous recent development is that of ‘Eco-drive’. Watches using this technology are fuelled using the light from either the sun or artificial sources such as lamps. The watches never need a replacement battery, and if functions are lost, rejuvenation is as simple as placing them in sunlight.
Some models also feature radio-controlled atomic timekeeping. This process assures that, as long as the wearer is in the service area of the transmitter, it will be synced with atomic clocks that are accurate to one second in 15 million years. The received radio signal also sets the date and makes automatic adjustments for the change between British Summer Time and Greenwich Mean Time that occur each March and October.
The growth of Citizen watches has been driven particularly by the recognition of its superior technology by sports governing bodies. Citizen has been the official timekeeper and official watch of the US Open Tennis Championship since 1993. Citizen watches have also been heavily involved in international figure skating for over a decade, sponsoring events such as the ISU World Figure Skating Championships and the ISU Grand Prix of Figure Skating.