Casio G-Shock watches are known for their resistance to shocks (e.g. hard knocks and strong vibrations). They were born out of a Casio developer’s dream to create ‘a watch that never breaks’ and, since the launch of G-Shock over 25 years ago, G-Shock watches continue to be the tough cookie of the watch world.

Casio G-Shock watches were, and continue to be, designed primarily for sports and outdoor adventure oriented activity; for example, practically all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. Recent models have become more luxury and design oriented, with slick designs and bold colours added to the mix.