ABOUT ACCURIST WATCHES
Accurist Watches - The Official Timekeeper of Greenwich Meantime
Established in 1946, Accurist is a timeless British classic that remains the official timekeeper of Greenwich meantime.
Today, Accurist remains at the forefront of watch design and innovation by offering everyday, chronograph and dress watches for the people of Britain and beyond.
Accurist Watches - The History
In 1946, working from premises in St John Street in London's Clerkenwell district, Asher and Rebecca Loftus established Accurist Watches with the intention of creating a watch brand name of lasting value. The Accurist watch name was thought up as a title to indicate to customers that the time piece on their wrists would be accurate, hence Accu(accurate) Rist(wrist).
Like much of the competition at that time, Accurist Watches were made entirely from Swiss components. Accurist Watches could assure quality as a result of the Swiss mechanism used, whilst competitive pricing helped establish the reputation for value they still hold today.
Development of Accurist Watches
However, a watch was still seen to be a 'once in a lifetime' purchase. Accurist intended to change this by introducing fashion into watches. Richard Loftus, fresh out of University, created a range of watches for Accurist that was to revolutionise the watch market worldwide. Soon Accurist's watches of "Old England" were seen on the wrists of the famous and fashionable:
Princess Anne, The Beatles and Twiggy were amongst the millions worldwide who wore the large brightly coloured watches by Accurist that became synonymous with the mini skirt, Carnaby Street and London of the swinging 60's.
Soon after, Accurist Watches became the first watch company to actively promote the 21 JEWEL lever-movement. It was the Accurist 21 JEWELS which became the company slogan - setting a standard in watches that was later to be followed by many of their competitors.
The past 60 years of Accurist Watches tell a remarkable story of the development of one of the industry's most famous independent watch companies. With a young and dynamic management team committed to the company's original principles, the future of Accurist Watches promises to be just as exciting.
Accurist All Terrain Watches
This ‘all terrain' range of Accurist Watches reveals only durable, solid and high quality timepieces from Accurist. Assembled with stainless steel, they are available with either a bracelet, canvas or leather watch strap. All Accurist watch models in this collection feature water resistance of up to 100 meters, luminous markers and hands, and a non reflective glass.
Accurist Gold Watches
Accurist is one of the leading producers of gold watches in the market today. Accurist Watches have established a new level of excellence with their quality gold watch range as bracelets are of solid construction and strength. Gold Accurist Watches are truly elegant and sophisticated - as charming as those amongst the Rotary Watches range.
The Accurist Watch Guarantee
Your Accurist watch is guaranteed by Accurist for a period of 3 years from the date of purchase under the terms and conditions of this guarantee. The international Accurist guarantee covers material and manufacturing defects existing at the time of delivery of the purchased Accurist watch ("defects").
Accurist gold watches come with the official Accurist 5 year guarantee.
The guarantee only comes into force if the guarantee certificate is dated, fully and correctly completed and stamped by an official Accurist Watches dealer (valid guarantee certificate).
| 
