Always a master of reinvention the company have continued to innovate in the intervening fifty years. Whether through its advertisements featuring Monty Python star John Cleese in the mid 1970’s, its sponsorship of the BT speaking clock, or its ground-breaking designs the brand has always pushed both technological and marketing innovations.

The latest collections are known as Accurist Pure Precision Watches. These new timepieces in this prestige range feature all the hallmarks of quality watch making that you would expect from such a well-regarded figure in the industry. With a range of men’s and women’s watches available Accurist Pure Precision Watches are sure to offer something exciting for the designer aficionado.

The men's automatic collection features a mix of sporty and classic looks. This includes a mixture of movements including 21 and 24 jewel automatic and manual winding system.

For those who are on the go all day, such as business professional, it is essential to have an accurate source of portable time that is easily and discretely available. With power reserves of 40 hours plus on the automatic movement model then these models fit the bill. Key features are exhibition case backs on all models, open dial windows and textured dials.

The ladies' diamond collection features timepieces embellished with eye catching Si 1 graded diamonds which either mounted on the luxuriously designed dials or set within the watch case.

Each watch is presented in a stylish high gloss wooden presentation gift box and benefits from a 5-year manufactures guarantee.