At a time when a timepiece was still considered a ‘once in a lifetime’ purchase, Accurist was first created to provide the British public with a line of watches that was reasonably priced, fashionable and possessed lasting value. It even bore a name that promised precision – Accu(accurate) Rist (wrist) – and its use of Swiss components delivered on that promise.

The rest, as they say, is history. The brand became an instant hit with the famous and fashionable, with Princess Anne, Twiggy and the Beatles among the millions worldwide who wore the timepieces that became synonymous with the mini skirt, Carnaby Street and swinging 60’s London.

Accurist Watches - Time to Treasure

Today, Accurist watches still creates timepieces to treasure for the people of Britain and beyond. It continues to be the only British watch brand that is officially associated with the Royal Observatory at Greenwich, providing them with the Atomic Clock. Its collection of Accurist watches wins new fans all the time, taking Britain’s best to a whole new audience.

Popular ranges include recent addition Charmed, a ladies-own collection that provides fashionable females with a bracelet timepiece on which decorative jewellery charms can be added. Meanwhile, gents can enjoy the sporty functionality and durability of Accurist Pro Timer.

The British brand is also a leading producer of gold watches, offering desirable gold timepieces for both ladies and gents. A variety of dress watches and chronograph models are also available, demonstrating Accurist’s versatility as a brand.

Accurist watches, as seen on TV, come with a three year manufacturer’s guarantee upon purchase, and Accurist gold watches with a five year guarantee