Grandsons of the legendary Swiss watchmaker, Raymond Weil, Pierre and Elie Bernheim have combined their expertise and watchmaking know-how to create their own brand. They have set out to offer consumers an elegant selection of watches balancing Swiss excellence and contemporary designs.
The brand takes it’s name from an address, but the address is not of a home, or a boutique, not even of a building… the address 88 is where the Rhone River runs through Rue Du Rhone and into Lake Geneva. The number 88 is in itself highly symbolic, as in Chinese culture the number 8 is considered a lucky number that symbolises wealth and good fortune. Having the number 8 twice creates an image not dissimilar to that of the top of a four leafed clover, making these watches symbolic not only in luxury but in good fortune.
88 Rue Du Rhone Watches – Where Time Begins
The designs of the men’s and women’s watches have taken inspiration from the heritage from which they were born, with slim, simple and classic features that offer a true prestige look and feel. But unlike many other Swiss luxury watch brands, 88 Rue Du Rhone watches come at a much more accessible price point, starting at just £275.
This idea of accessibility in price was something that the Bernheim brothers considered vitally important, along with the new contemporary aspects to the designs, the 88 Rue Du Rhone watches collection would be open to a whole new market of watch buyers, who ordinarily wouldn’t buy such a prestige brand timepiece but with such competitive prices and the added bonus of the more youthful designs, it opens the door to more people. To join this new generation of luxury watch fans, visit the 88 Rue Du Rhone watches page here at The Watch Hut, which contains a wide selection of watches from the Swiss designers that not only ooze class but pride themselves on their affordability.